Must My Aspiring Influencer Friend Cease Exploiting People for Content?

The Prosecution: Beth

Sometimes I'm recorded while having a meal. It's jarring to spot myself on her Instagram – it’s like a jumpscare.

My best friend of a decade, she, calls herself the “creativity monarch”. It’s fun for a short while, but it weighs on our relationship.

She is an extrovert, there's a constant urge the need to record everything constantly. During meals out, her motto is, “The camera eats first,” and snaps pictures with the flash on, which induces embarrassment. It's unpleasant when strangers see her performing for the camera – I experience vicarious awkwardness. It also frustrates me because meals lose their warmth.

She isn’t exactly an influencer yet, but she is aspiring to become one. She creates video blogs about city life, her daily routine, and her styling career. The material is quality, I’ll give her that, but I prefer not to be dragged into it. Sometimes she films me while I’m eating, or simply tagging along. I’ll see myself on her Instagram later, and it comes like a surprise: I’ll have no makeup on, making a strange expression or photographed while eating. It’s uncomfortable.

She also expects me to record her at inconvenient times. Often I'm in conversation to someone else, or we’ll just be hanging out in the street. I feel like our bond has turned into me serving as her unpaid videographer. She has the means to hire someone if she wanted professional shots. Upon mentioning my discomfort about this arrangement, she brushed it off. I've been invited to several industry functions, which was nice, but that doesn’t make up for all the time and effort I invest helping her create material.

I appreciate that she has helped me with my career in design, but I don’t want our connection to become merely a tally of exchanges. I don't believe she's insincere or dishonest, but at times I feel that if recording starts, we will begin acting in a way that makes us look good for her channel.

Her directive is, “Alright, smile for the camera!” and record me laughing with another. It’s so silly. I need her to understand that our decade-long friendship still has limits. I love spending time with her, but I also want to experience it without being filmed, edited, or shared for an audience. I am not a accessory for her online persona.

The Defence: The Content Creator's View

I hope my friend to see that the content we produce together can get us an opportunity.

I am passionate about creating videos. It's more than a hobby; it's integral to who I am. Creating videos and documenting experiences online enables me to express myself and connect with people in new ways.

I wouldn't label myself as a full influencer yet, but it's savvy to make money from your interests. I admire people on TikTok who execute that aesthetic of informal, self-made film-making.

Creating content is my interpretation of engaging with life: observing the details, posting them with an audience that values the art behind it. It's never my aim to make my friend uneasy. Bringing her to industry events was my way of sharing opportunities, providing her a chance to witness exclusive moments that could help her career in design too. That’s not blackmail, it's simply being realistic.

I’d still take her to these events even if she refused to assist me, but I desire her to see the benefits the work we make together can achieve: an opening. I know not all people likes being on camera, but often unplanned moments is what makes content authentic. Appearing on video from time to time is an inherent aspect of being my companion. I'd remove anything she asked, but she hasn't made such a request yet.

I don’t expect anyone to be my personal filmmaker, but friends support one another in small ways. My assumption was recording a clip now and then would be enjoyable for Beth. Innovation thrives in collaboration, and having my friend around makes projects lively and pleasurable. I don't compel her to take part in anything, and I’d never intentionally embarrass her. But creating content jointly occasionally is part of how I record our time together.

I value Beth’s friendship profoundly and don’t want content creation to drive a wedge between us. I am ready to compromise: like asking before filming, and avoiding shots that might make her self-conscious.

This is not about power, it's regarding sharing my world while still considering hers. Clearly content creation is not a replacement for real connection: it’s just part of how I experience life and I want her to be included in a way that’s enjoyable for each of us.

The Jury: Reader Opinions

Is it right for her to stop recording herself and Beth when they are socializing?

There’s nothing more uncomfortable than having a companion point a camera at you. I understand that it's her passion, but I don’t make friends come to my workplace. Perhaps she can find influencer friends to collaborate with. Given the dark, looming future of technology, personal relationships are the only thing we have – don’t waste them!
A respondent, 25

When pursuing something as a career, you can’t ask your friends for assistance every time, even if they have done it before. If Marielle loves shooting, that doesn't imply all those around her is willing material. She must to respect Beth’s privacy.
Ankit, 26

Marielle might love producing videos and showing off her life online, but it’s not for everybody. It’s nice she has helped Beth’s career, but she needs to hear what her friend desires.
Emma, 27

It seems like you care about each other, so cling to that and ensure it’s the priority in your relationship. Foster some authentic memories, where genuine feelings are preserved, not online archives. In fact, public figures who seem to reveal their worlds actually have more secrecy than it seems.
One opinion, 53

Marielle appears to be not fully engaged nor authentic when she’s with Beth – she's on the job. Each appears confused as to where the line is. The answer is not found in trying to alter one another, but in each setting defined boundaries around what feels acceptable to them and seeing if there is an acceptable middle ground.
A final view, 71

Your Turn to Be the Judge

Consider this question: is Marielle exploiting their bond?

Whitney Garrett
Whitney Garrett

A seasoned journalist with a focus on human rights and cross-cultural storytelling, bringing over a decade of experience to her engaging articles.