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The artist gives £25,000 award winnings to small music venues

The artist holding Mercury Prize in his hometown
Sam Fender won the Mercury Prize recently in his hometown

The artist has donated the full amount of his £25k honor cash to the MVT, which operates to preserve the United Kingdom's grassroots music venues.

He was awarded the prize on mid-October as his latest record People Watching was named the best record of the last 12 months.

He has decided to give the cash to the MVT, in recognition of the vital role small stages played in his early career.

"As an artist wouldn't be doing what I am doing today if it hadn't been for all the gigs I played around the region, and beyond, when I was starting out," remarked Sam Fender. "These venues are iconic, but they are struggling."

Beginning in 2023, more than 150 of these venues have shut down – approximately one-sixth of the entire UK sector.

Recently, top acts such as the band Pulp, Coldplay, the singer Katy Perry and Ed Sheeran have all backed the Music Venues Trust in its attempts to help venues survive, by applying a modest fee to their ticket costs, which goes to help independent venues.

Fender also participated, generating in excess of £100,000 on his 2024 arena tour to assist 38 local spots across the UK.

These funds helped venues that were facing possible closure due to difficulties stemming from water damage, fires and family tragedies, as well as licensing issues, legal disputes and sound issues.

Some locations were granted funding support in improving facilities and sound and lighting systems that helped musicians and fans.

"The notion that funds from performances in major spaces helps the smaller venues, where it all starts for musicians like me, is just sensible," the star has commented.

Pulp on stage
The group are one example who donated their Mercury Prize prize money to non-profits

Fender is not the first artist to donate his award winnings to good deeds.

When they received the trophy in 1996 for their album Different Class, lead singer the singer announced that the band would give their cash to the non-profit the charity.

That year, rapper and singer the artist divided her bounty among a few charities, like the children's charity and a charity for Sickle Cell.

"Additionally, I contributed a £1,000 to the center, to their classes, because I trained in gymnastics when I was younger and they lacked better apparatus," Ms Dynamite told outlets.

Previously, Ezra Collective contributed their funds to the community center that developed their group, alongside other local music groups.

Also 1994 winners they donated their winnings to a MS organization after a acquaintance was diagnosed the illness.

"The victory was quite enough," said singer Heather Small. "The money was the extra but we could do without the bonus, because we had the main prize. So our victory touched the lives of others."

Recently, the MVT announced it had protected a couple of small stages in that region, by transferring them to public stewardship.

The first in that area and the other in the city were acquired under the Own Our Venues initiative, which is supported by the arts council and supporters who buy "shares" in the buildings.

Written by

Whitney Garrett

A seasoned journalist with a focus on human rights and cross-cultural storytelling, bringing over a decade of experience to her engaging articles.

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